It’s becoming increasingly difficult to lead effectively in today’s complex and rapidly changing business environment. Business leaders are asked to do more and more with less and less clarity on what is going to happen next. This is where a business coach can prove invaluable.

Setting company, team and individual goals can be a game changer by providing some basic measurement sticks and feedback that make the whole process of running a business and managing people more interesting and enjoyable.

There is overwhelming evidence that the discipline and strategy of goal setting works. No reason to bore you with all of the research studies validating this.  Let’s talk more practically and in more actionable terms.

If you have ever wagered a bet on a sporting event for money or simply to make a point to a friend that you know more than they do, you have likely seen how your level of interest and energy goes up about the game.  The simple reason is that you now have something at stake AND there is clear feedback on the result of the match.

This is the same for your business.  By setting clear or ‘SMART’ (Specific, Measurable, Achievable, Realistic, and Timely) goals you place a type of wager on the fact that an outcome can be achieved.  If these goals, or wagers, are monitored like you would a sporting event, they will stay visible and you will get feedback on your progress to success or failure in achieving the desired results.