As business leaders, it is natural to want our employees to maintain a clear vision of company direction and their priorities. However, we know we all struggle to maintain focus and discipline even though it is our company and responsibility. This area of company focus is something business coaching looks to keep visible for management teams they work with.

Company Focus from the Lens of a Business Coach

Company Focus helps to align your organisation on a clear focal point. Too often in my earlier career, I saw Company Vision Statements used poorly. More accurately, they were created, written, published on new employee documents and never distributed further. 

If you want your employees to stay energised and focused on the right topics, ensure you have a vision that is compelling and that it is referred to clearly and consistently. Every quarter, the entire company needs to hear it again and see how it is being effectively utilised as a guide for planning, decision making and continued efficacy. They say you need to repeat the Company Vision Statement seven times before it is heard for the first time by an employee and then repeated consistently after that. Time and again I have found this to be accurate as a business coach.

If you feel your current Company Vision Statement is no longer applicable it is time to dust it off and figure out a compelling reiteration for the business. If that angle doesn’t work, try clarifying why the business should exist in the first place, what dent can it make in your universe? You want to find something to stand for – otherwise, you won’t stand for anything. 

Quarterly Refocus Needs

Another strategy to maintain focus is to understand that none of us can remain focused for more than 90 days. We need good-quality planning sessions each quarter to update our required focus for the next quarter. If your staff is going more than 90 days without a strong refocusing session it is nearly impossible to maintain focus, energy and accountability.

Your company should work on quarterly cycles. This is an absolute necessity in business. Few things are as black and white in business and if you are not seeing it, there is a blockage of some sort that we would be happy to aid you in identifying the blind spot. If you feel any resistance or confusion around this concept and strategy around quarterly planning, please contact us to arrange a free coaching session to discuss this further.

Either of these strategies can help you generate more focus within your team. Improving the areas discussed will have a synergistic effect. One of your key roles as a business leader is to help your team maintain focus and unify their efforts as one. 

Accountability is also an essential way of providing valuable focus for your staff. Read my blog on Why Set Goals for better employee accountability as another way to improve the effectiveness of your team.

Contact Better Execute today to learn more ways of optimising your team, your business and your strategies through experienced business coaching.

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