Bendpro has an effective board that helped the company gain clarity on their one- and three-year goals. Better Execute identified a need to better unpackage the one-year goals into a set of quarterly projects (or rocks). These would help the management team focus on the best initiatives to work on each quarter to achieve the year-end goal. Additionally, Better Execute helped the management team define their roles and responsibilities so that Allen could become more free to focus on strategic activities such as customer interactions. Finally, Better Execute facilitated week-over-week management meetings to help monitor the team’s performance.