Better Execute initially analysed the business and helped Sally identify her core issues and concerns. It became clear that while she loved the industry she worked in and was a big believer in the value of the services she was providing, she felt exhausted trying to fill in the gaps her employees were creating through a lack of accountability.Better Execute worked with Sally to optimise the structure of the business before helping her clearly define the roles and responsibilities for each of the positions within the company. Finally, Better Execute worked directly with Sally’s team to articulate the newly-clarified direction of the company, their individual responsibilities and KPIs.