As business leaders, it is natural to want our employees to maintain a clear vision of company direction and their priorities. However, we know we all struggle to maintain focus and discipline even though it is our company and responsibility. This area of company focus is something business coaching looks to keep visible for management teams they work with.

Company Focus from the Lens of a Business Coach

Company Focus helps to align your organisation on a clear focal point. Too often in my earlier career, I saw Company Vision Statements used poorly. More accurately, they were created, written, published on new employee documents and never distributed further. 

If you want your employees to stay energised and focused on the right topics, ensure you have a vision that is compelling and that it is referred to clearly and consistently. Every quarter, the entire company needs to hear it again and see how it is being effectively utilised as a guide for planning, decision making and continued efficacy. They say you need to repeat the Company Vision Statement seven times before it is heard for the first time by an employee and then repeated consistently after that. Time and again I have found this to be accurate as a business coach.

If you feel your current Company Vision Statement is no longer applicable it is time to dust it off and figure out a compelling reiteration for the business. If that angle doesn’t work, try clarifying why the business should exist in the first place, what dent can it make in your universe? You want to find something to stand for – otherwise, you won’t stand for anything. 

Quarterly Refocus Needs